Variety is the spice in my life. I like doing a little bit of everything. Sometimes I'm hired to do interiors, meet up to go shopping in different cities, work on books, magazines, restaurants....whatever! You name the place and the project.
What is Creative Direction & Styling?
Basically, I like to make things beautiful and interesting.
There is a language of line, color, texture, composition and context that can be harnessed to express feelings and create experiences. I make it my task to create feelings that can be read visually...or better yet--tasted, touched, smelled, heard and felt.
I see the role of Creative Director as keeper of the vision…responsible for setting the best possible course and eliciting the best work out of each team member involved in the project to serve the end goal. It is my job to bring everyone and everything together in an aesthetically pleasing, cohesive way.
Most of my styling work involves finding objects, combining them in ways that are interesting and appealing, and then arranging and tweaking them so that they look best for cameras, guests, and viewers alike.